tag:blogger.com,1999:blog-51805765574384930782024-03-16T06:40:00.955+05:30Senseware Infomedia BlogAnonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-5180576557438493078.post-75341737639561276972017-10-04T15:13:00.000+05:302017-10-30T11:20:28.399+05:30OHRM- Online Hotel Revenue Management<div dir="ltr" style="text-align: left;" trbidi="on">
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Alia and Ranveer are all over the place with their recent MakeMyTrip ads highlighting various scenarios where online hotel and travel bookings are always the better deal than walk-in reservations with a ‘trusted friend’s hotel’. It wasn’t long before India discovered the magic of digital trade and this seeped well into the hospitality sector to give rise to the online hotel revenue management system. Online hotel revenue management or OHRM consists of different parts such as ecommerce websites, travel portal presence, online visibility and social media, digital sales and marketing and online reputation management. Each of these steps are the rungs of the ladder to a very profound professional digital image which result in desirable profits and recognition over the time. Having a website doesn’t always suffice until it’s been optimized to cater to the right target audience. In the times of <a href="https://twitter.com/sensewareinfo" rel="nofollow" target="_blank">Twitter</a> with attention spans having reduced drastically it is the visual aids which garner more eyeballs than just pages of content. Hence a catchy yet glitch proof website is a must for hotels as the customer’s options are endless and one must not miss out on opportunities because of website glitches. With travel portals like MakeMyTrip, Goibibo, Yatra and others being the go to sites for holiday bookings, ensuring an impressive presence on these platforms is an absolute must. An extensive website might be of little use if popular travel sites are mapped and your hotel doesn’t feature anywhere.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHZP6H-9R7tT-QblV1F4BXPDmLx_ra-p2aOEY-mA2rzvwtYuyHuZ3YN4b_yFooqUoSJLhegoYHf1nPDN8owPfmm6nwhRlBDMTolsZ13-oG-RlvO6qDWyns8Or7zKGmigKDbiGuOPKd8Dhx/s1600/Banner4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1600" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHZP6H-9R7tT-QblV1F4BXPDmLx_ra-p2aOEY-mA2rzvwtYuyHuZ3YN4b_yFooqUoSJLhegoYHf1nPDN8owPfmm6nwhRlBDMTolsZ13-oG-RlvO6qDWyns8Or7zKGmigKDbiGuOPKd8Dhx/s400/Banner4.jpg" width="400" /></a></div>
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Need Help to Set Up your Online Business - <a href="https://senseware.net/request-a-project.html"><span style="color: #cc0000;">Contact Us</span></a></h3>
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Despite of all this, social media plays a magnanimous role in the overall brand image therefore active social media handles with engaging content gives an edge over the competition. Brand recall is an important factor of business and creative social media content etches the brand in consumer’s minds. This constitutes of the online marketing with enticing offers and of late contests being held online. A crucial aspect of OHRM is online reputation management. Assured presence, prompt response and satisfactory query resolutions form to be a strong pillar of trust which leads to loyalty and frequent engagements. We at <a href="https://senseware.net/" rel="nofollow" target="_blank">Senseware</a> understand the sheer importance of OHRM and have been successfully delivering these services for many reputed clients. We believe that OHRM automation and reservation is not just a service but our immense duty as digital partners of a brand and therefore would be glad to extend this partnership as guidance towards your dream online hotel revenue management goals.</div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com10tag:blogger.com,1999:blog-5180576557438493078.post-60841078147959193162017-10-02T15:23:00.000+05:302017-10-27T18:08:53.627+05:30Essentials of search engine optimization<div dir="ltr" style="text-align: left;" trbidi="on">
Do you know what can being in the top 10 Google search list do to your brand? Click here to find out. Or Now that you are present in the digital world, how visible are you?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyH00_2-uuj2Tg7F7QGcr8Nu2dWo4bj5To20WbVGXWDCK-Q3UUdN1BhyphenhyphenD4BOrm-wPJzIcrvA00yAh7yC7yslZ5so7I_ikC8ya3I9K9hZ-p72hacHTr3gALPTPQdZ8LiwGG8S55dH735k_l/s1600/Banner2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1600" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyH00_2-uuj2Tg7F7QGcr8Nu2dWo4bj5To20WbVGXWDCK-Q3UUdN1BhyphenhyphenD4BOrm-wPJzIcrvA00yAh7yC7yslZ5so7I_ikC8ya3I9K9hZ-p72hacHTr3gALPTPQdZ8LiwGG8S55dH735k_l/s400/Banner2.jpg" width="400" /></a></div>
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After putting tremendous efforts in research, curation, conceptualization and finally executing a<a href="http://www.briefletter.com/en/archive/233-premium-products-and-premium-brands.html" rel="nofollow" target="_blank"> premium product</a> is not an easy job. But even after succeeding in doing so a lot of companies lose out to their competition who may or may not be even half as good. Why does this happen? The world is continuously growing leaps and bounds in every sector and with that comes inevitable chaos. To cut through all this clutter and be visible above it all is what bags the prize in today’s times. SEO or <a href="https://senseware.net/digital-marketing.html" target="_blank">search engine optimization</a> is that essential digital marketing tool which gives businesses that centre stage of a platform and help in getting a good amount of exposure. It is a known factor that SEO consists of clever identification of relevant keywords and judicious usage of them in your content which bumps up your ranking in the search list. Every company dreams of managing to crack this as the benefit that awaits them is invaluable. The first few names displayed by the search engine have the benefit of coming across as a trusted and authentic brand. This is very difficult to establish otherwise as it takes customer testimonials, good reviews and social media influencer collaborations which isn’t always viable. Hence SEO becomes the smart yet doable option without burning a huge hole in your pocket. Once companies are more visible and the site has been visited by the consumer a couple of times, they are bound to become familiar to the brand and will come back to the same place irrespective of the listing. A loyal customer foundation is built on such grounds of familiarity and good customer service. Developing good content is a must but having a good SEO rank is of paramount importance as this is the pathway to generating most amount of leads in an economical way. We at Senseware Infomedia understand this SEO rank race and strive to see that you perform well.</div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com15tag:blogger.com,1999:blog-5180576557438493078.post-46926746550109918972017-09-28T15:17:00.000+05:302017-10-27T18:04:00.184+05:30Mantra of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
With kids saying A for Apple and B for Blackberry these days, the only difference between us and them is they will never think of the fruit first like us. In such times when technology seems to be the go to option for anything under the sun like reminding yourself to drink sufficient water daily (yes, it exists!) there is no escaping from getting caught in the digital web. Digital marketing has become the imperative step for every industry out there owing to its compactness, humongous reach within seconds and real-time supplier-consumer interactions. With the bombardment of Facebook and Twitter in everyday lives roughly a decade ago it has led to the widespread belief that digital marketing is getting a good hold over these two platforms, which is not entirely true looking from an overall perspective of digital marketing.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE1zOq2PFpXxADhdMMo5z3yXrJ-CiCr0jXpMNVKI3qIrHjAULE10jFjlCY7qN4eu7GvgoM75jQgC8zfySs92DiZAVO94Yzwa9hk-TZ3HZJSP9vYHNtwZRnmc0C3IFyhzJ7E8soqgkHSpIp/s1600/Banner1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1600" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE1zOq2PFpXxADhdMMo5z3yXrJ-CiCr0jXpMNVKI3qIrHjAULE10jFjlCY7qN4eu7GvgoM75jQgC8zfySs92DiZAVO94Yzwa9hk-TZ3HZJSP9vYHNtwZRnmc0C3IFyhzJ7E8soqgkHSpIp/s400/Banner1.jpg" width="400" /></a></div>
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While FB and Twitter come under social media, which is a sub branch of digital marketing. There are various other social media platforms such as Instagram, Snapchat, Youtube, Reddit, Tumblr and many more which serve as a medium to connect with different audience. But digital marketing consists of other sub branches too such as personalized websites, blogs, banners, video content, PPC (Pay per click) advertising, emailers and new media such as augmented reality, MMS/SMS marketing. <a href="https://senseware.net/digital-marketing.html" target="_blank">Digital marketing</a> isn’t just about posting content online, it is the complete conceptualization and creation of an apt digital version of you, which is in tune with your core values and brand architecture. This has to be strongly reflected in your websites and content in your blogs and vlogs. You may have happy customers who like your product but with such cut-throat competition it is important to keep updating them with your latest developments through emailers and newsletters. They’re more significant than social media posts because people might forget to check social accounts but they cannot miss their mails. PPC is a commonly used technique to garner more traffic compared to organic traction. Whatsapp and SMSes play a crucial role in engaging customers therefore is one of the most preferred mediums. And lastly but definitely game changing new attractions like augmented reality are taking digital marketing to the next level, which will open new doors of communication.</div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com12tag:blogger.com,1999:blog-5180576557438493078.post-53728030272305430772017-09-22T18:32:00.001+05:302017-10-27T18:07:12.616+05:30The Art Of Website Conversation<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd7I_wdBe9mYa_ekJwGT9f1ijfeWYEPNvCFC8u1aapV9xCovtkK_aJPtcKCVpfq_UxUXrgHTnhp62wC9CMhON-xlOfs0MQJ1m_QDEghhwoIcbxUfjQWxuHH9V7qj8jalI1EEfh3ZrpUDq-/s1600/Banner3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1600" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd7I_wdBe9mYa_ekJwGT9f1ijfeWYEPNvCFC8u1aapV9xCovtkK_aJPtcKCVpfq_UxUXrgHTnhp62wC9CMhON-xlOfs0MQJ1m_QDEghhwoIcbxUfjQWxuHH9V7qj8jalI1EEfh3ZrpUDq-/s400/Banner3.jpg" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With attention spans getting shorter every passing day, the amount of time available to entice and get hold of people’s attention is diminishing rapidly. There was an age of long blog posts and threads which has been reduced to listicles and 140 character tweets now. Though digital medium serves as a free platform for reaching out to your customers, there’s an equal amount of clutter everywhere which can fail the entire purpose behind having a good website. Having relevant content is an important step but presenting it in an apt way is no less. In the race to grab eyeballs, flashy and quirky graphics may work but if the visitor loses his way out after coming on board, it serves no purpose resulting in a lost business opportunity. Creativity is necessary but not at the cost of business. Layouts that are stylish yet simple, lucid enough to navigate easily to the desired destination should be the priority of every <a href="https://senseware.net/" rel="nofollow" target="_blank">website designer</a>. A website is the digital portrait of a brand therefore it is imperative for it to be in sync with the brand ideologies.</span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Integrating these values along with focused fundamental points of communication necessary to answer estimated customer query instead of generic layouts works wonders. One of the most popular ways to ensure visitors are guided throughout the visit is through customised info graphics. Instead of bulky paragraphs giving out instructions, simple illustrations, icons doing the same are much preferred. As simple as it may sound, <a href="https://www.futurerising.com/careers-advice-how-to-land-a-job-industry-definitions" rel="nofollow" target="_blank">industry jargons</a> are best avoided or at least should be simplified for someone who might not be familiar to the terms. Colour schemes are important, choose such colours which don’t have any conflict with colour blind parameters. Search box sizes should be optimum and a web chat service has become quite common these days which help visitors in real time. This helps to retain anyone who for any reason didn’t find what they were looking for but still might choose to stay on because the brand cares enough to provide guidance on the spot, it’s very unlikely for people to wait for a get back to me mail. In all a holistic approach to having clear communication chalking out the benefits and creating strong possible future business leads lies in effective customer conversation. We at Senseware understand this crucial need and strive to chart out proper communication strategies for all our clients.</span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com3tag:blogger.com,1999:blog-5180576557438493078.post-84099866208836554222017-07-26T12:06:00.001+05:302017-07-29T12:04:04.077+05:30The rising smartphone saga<div dir="ltr" style="text-align: left;" trbidi="on">
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If 50 years down the line someone predicted about having the entire world in one’s hand, it would have been laughed off as a joke, a dreamy fictional story. But who knew that one day we’d actually be witnessing the exact phenomena and it would become such an integral part of human’s lives. Money, gold and such valuables were feared to get stolen but in today’s times, an equivalent of that is when one taps their pockets and bags to find their phones missing. How did an electronic device seep in so deeply into everyone’s lives? The answers are not very surprising.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixNysQsOYG_bzh6PUMHcdyrS_8bID9NZh19N-9Uqi6UNs0wP11Q4REg9eQ_GCEYk3nzQkGTZFyvBb2d53ICapNxUItsiT_T4IUQ8wMg3JDlxpQtOMMuU7S9iaJRgotA3KeShpz2845-ytD/s1600/Post+no.+18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1367" data-original-width="1600" height="341" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixNysQsOYG_bzh6PUMHcdyrS_8bID9NZh19N-9Uqi6UNs0wP11Q4REg9eQ_GCEYk3nzQkGTZFyvBb2d53ICapNxUItsiT_T4IUQ8wMg3JDlxpQtOMMuU7S9iaJRgotA3KeShpz2845-ytD/s400/Post+no.+18.jpg" width="400" /></a></div>
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From small, pre-set, heavy handsets with binary uses to smartphones with voice integrated controls and customized settings, mobile phones have surely evolved due to the continuous dynamic demands and preferences of customers. It was a phone so the obviously the expectation was set- communication. It was a huge wonder now to not wait at home for a phone call that you might miss if you stepped out instead you could just do the same now wherever you want. If that wasn’t amazing enough, the fact that one could use it as alarms and torches was such a marvel. Old stereos were replaced with compact radios on the go, thanks to mobiles. Music industry saw a revolution in terms of reach, now with everyone being able to access their favorite songs instead of waiting to get lucky, hoping for it to feature on television or radio. The golden era of enjoying mp3s had arrived which was enhanced further with the introduction of Bluetooth. Photo albums went on to become vintage properties with digital albums being exchanged every minute. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGaVJyWDvUOhJvEUebao5eSwzChqKd5lA26H-5H8JvPVabM1FBxaWUcRtat8W-2cdD_gnTUA44PIqrhqFQFhyphenhyphenIARIHwgaxj0nspT5nJz5Co9-jwc6IaGNH6MnE8t5QuNTsKUQ-9Qc8HLMb/s1600/Post_no_16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="634" data-original-width="710" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGaVJyWDvUOhJvEUebao5eSwzChqKd5lA26H-5H8JvPVabM1FBxaWUcRtat8W-2cdD_gnTUA44PIqrhqFQFhyphenhyphenIARIHwgaxj0nspT5nJz5Co9-jwc6IaGNH6MnE8t5QuNTsKUQ-9Qc8HLMb/s400/Post_no_16.jpg" width="400" /></a></div>
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With India having more phones than toilets, it isn’t very stunning to see the rapid growth of the telecom industry. From being just a device to keep in touch with family and friends, mobile phones now stand to be as personal assistants everyone can have at their beck and call. Shopping, photography, travelling, food, games, news and a whole new gamut of every other service in the world was available is now available just at the tap of a finger. With the advent of <a href="https://www.youtube.com/" rel="nofollow" target="_blank">Youtube</a>, Vimeo, and other video streaming sites, a new livelihood is now seeing exponential growth in the form of online content makers and influencers. <a href="https://senseware.net/digital-marketing.html" target="_blank">Social media</a> is an inseparable part of every individual’s life, shaping their ideas and minds like never before. With hours being spent on phones per week for entertainment as well as work the future just seems to be a world depended on apps for every basic need. The latest development being phones used as remotes for television and air conditioner, screen casting content through gadgets like ChromeCast, a revolution has been witnessed by this generation and one can only wait to see what other wonders does the future hold in this digital realm.<o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com2tag:blogger.com,1999:blog-5180576557438493078.post-10492896565949905752017-06-29T11:23:00.002+05:302017-06-29T11:23:30.119+05:30EzyMov proves to be a new ray of hope for disabled travellers<div dir="ltr" style="text-align: left;" trbidi="on">
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In the past decade, goods and services have gone through monumental changes in order to suit the ever-changing demands of consumers. Gone are the days where one had to run from pillar to post in order to fulfill various needs like posting letters, booking tickets, shopping and more. From simple items like groceries to exclusive, customized shopping, salon experience everything is now available on the doorstep with just the click of the button. Brands have always been a step ahead in anticipating the future possible needs of their consumers and have successfully managed to understand the needs in order to deliver tailor made services to rake in huge profits. But in this race of catering to the general audience, many forget the untapped market and rather fail to realize that unconventional services are very much required for people for whom the regular ones don’t serve any good use. Often the pressure to deliver kills the energy and many brands succumb to this pressure becoming victims of challenges, failing to ensure a personal touch to the needs of customers. To go beyond the norm and think out of the box, to have a personal touch making the brand more than just a regular service is what is demanded by the world today.</div>
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Ezymov, India’s first <a href="http://ezymov.com/" target="_blank">wheelchair taxi service</a> which has managed to overturn this challenge threads on the same path with the aim of providing ultimate care and comfort to the physically challenged people. The general idea regarding people with mobility restrictions is always draped with layers of sympathy and pity but Ezymov’s motto is to change this scenario and instead like to portray themselves as empathisers. Their mission is to provide utmost safe and reliable accessible transport service for people suffering from mobility issues and make them "Travel with Dignity." Instead of cramming them in regular modes of transport, Ezymov’s fleet of customized vehicles are designed to provide comfortable, distress free travel by understanding their needs. With a special sensitization training programme for drivers, they are equipped with etiquettes and techniques which help them ensure a smooth experience for their passengers. Latest hydraulic lifts and the safest 4 point wheelchair restraint system are some of the special services available internationally which have been brought to India by <a href="http://ezymov.com/" target="_blank">Ezymov</a>. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcQsIqJKbQzma2EyYdW476Xz1QCixvaIRcyKBZWmdeXsdhQh40CkzA28_oMxilukE_NnliW8UkNqS8TnmJ58hrBAV_HrRvz4JkfSy91C93J35uotvt5Mb2kvqxu1Saa2PuR-U-fxvphdFR/s1600/banner-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="547" data-original-width="1064" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcQsIqJKbQzma2EyYdW476Xz1QCixvaIRcyKBZWmdeXsdhQh40CkzA28_oMxilukE_NnliW8UkNqS8TnmJ58hrBAV_HrRvz4JkfSy91C93J35uotvt5Mb2kvqxu1Saa2PuR-U-fxvphdFR/s400/banner-3.jpg" width="400" /></a></div>
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Keeping up with the current times, going digital has become an evitable move for every brand, therefore, the plans to revamp their online presence is in the process. Therefore, with the help of <a href="https://senseware.net/digital-marketing.html" rel="nofollow" target="_blank">Senseware Digital Agency</a>, the goal of a refreshed digital space is on their cards which will enable them to continue this noble cause with renewed vigor and efficiency.</div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com1tag:blogger.com,1999:blog-5180576557438493078.post-22353817293061563742017-06-17T17:57:00.000+05:302017-06-17T17:57:12.398+05:30Royal Garden Resorts & Le Collection hop the digital bandwagon<div dir="ltr" style="text-align: left;" trbidi="on">
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Gone are the days when one could build their business by
mere word of mouth and expect it to flourish leaps and bound. Living in this
digital era with the influx of technological evolution and modern equipment it
has become imperative to keep oneself updated with latest know-hows. Having
understood the sheer importance of having a good hold over the online realm,
<a href="https://royalgarden.in/" target="_blank">Royal Garden Resorts</a> is one of the latest brands to have undergone a full-fledged
digital makeover. With the advent of travel portals which are changing the
hospitality and tourism sectors’ scenario completely, it was decided that digital
revamping of the brand was required and through a holistically planned strategy
they were able to achieve this goal successfully.<o:p></o:p></div>
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They chose to abide by the 4 M mantra, planned marketing on
all digital platforms, efficient management of online information, organized
monitoring of business statistics and assured maximization of profits due to
which it was possible to accomplish revolutionary transformation in traction
and growth of business. This comprised of numerous factors such as apt
marketing strategies, e-commerce maintenance & online enquiry, active
social media handling & integrated SEO, travel portal sites management,
reputation management and creative services like banner, poster, logo designing.
Highlighting the social media activation, special online campaigns relevant to
the season, captivating storytelling visuals, real time conversations and
interactions with the audience with regular informative blog posting were
incorporated into the social media plan which brought about massive changes
leading to the increase in online visibility of the brand, easier communication
access with customers helped in efficient addressing of customer grievances.
Along with this their integration with preferred travel portals like Yatra,
Trivago, MakeMyTrip, Booking.com and similar sites promoted business phenomenally
resulting in an outstanding ten-fold plus (600%) boost in sales as compared to
their last quarter. <o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2n1gaAVbEqX7Tn-1yUAIrWr5AikuAXUb3cRKZ16-RLoNsC-wWIiqD609ejtqdWM-IXQrvaEgu3U4pXJwRY-dfRKSQC3KBM4JV_aXoMPrV6KPT6kU5Q8UZz7a7Mvdx-t0CWAhCzirDz9kR/s1600/4M.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="710" data-original-width="829" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2n1gaAVbEqX7Tn-1yUAIrWr5AikuAXUb3cRKZ16-RLoNsC-wWIiqD609ejtqdWM-IXQrvaEgu3U4pXJwRY-dfRKSQC3KBM4JV_aXoMPrV6KPT6kU5Q8UZz7a7Mvdx-t0CWAhCzirDz9kR/s400/4M.jpg" width="400" /></a></div>
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Walking on similar lines, Le Collection-a popular brand for
pre-owned luxury watches decided to create a space for themselves in the online
sector. With customers having started trusting online markets and they becoming
comfortable with digital trading, they understood the emphasis of a customer
friendly setup in order to ease transactions and that was gained through smart
<a href="https://senseware.net/" target="_blank">website designing & development</a> powered with e-commerce integration and
SEO. <o:p></o:p></div>
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Looking at the rising number of brands implementing digital
services there’s no two ways about portraying digitization as the zenith of the
future brand-consumer interaction. Royal Garden Resorts and <a href="http://lecollection.in/" rel="nofollow" target="_blank">Le Collection</a> chose
to go ahead with Senseware Digital Agency to equip themselves with the new
phase in the business and this proved to be a good addition to the booming
digital revolution in India.<o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com4tag:blogger.com,1999:blog-5180576557438493078.post-8067549824270224612016-02-03T13:07:00.001+05:302016-02-03T13:07:16.669+05:30The significance of E-Commerce for Entrepreneurs in current era<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5PO0RLy7PD1mlXqqabNnbfvDrGe8mC0JYaDXrFnNl9ACtV2LmD3XY1rUN78_lG6GvUElgxCw6Z-IhhuZpaNCmFgsrorm_AKtFgfREC3Z1GOsXMAjf2LYDdsurLCSsuUMq5fs0If7a59y/s1600/Ecommerce+Senseware.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5PO0RLy7PD1mlXqqabNnbfvDrGe8mC0JYaDXrFnNl9ACtV2LmD3XY1rUN78_lG6GvUElgxCw6Z-IhhuZpaNCmFgsrorm_AKtFgfREC3Z1GOsXMAjf2LYDdsurLCSsuUMq5fs0If7a59y/s400/Ecommerce+Senseware.png" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To sustain longevity you have to Evolve. If you refuse to evolve or fail to see the change, then eventually you will dissolve. In today’s era businesses are evolving with rapidly emerging E-commerce. </span></div>
<b id="docs-internal-guid-8f4caec1-a60e-fffc-a46b-15bc46f19a99" style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The market is gradually changing. Technology and internet have become a daily necessity for people. Networking, researching, learning, gaining information and even shopping happens on the net. With this new growing technologies and easy access, Entrepreneurs are shifting towards online stores for tapping more market and enlarging their business. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A recent visit to Bandra Flea market left me amazed to find that even the home grown businesses, and smallest of startups have realised the potential of online market and have build their presence there through their Ecommerce stores. The Lil flea market had the most innovative pop up stores, consisting of bags, accessories, clothing, footwear, plants and experimental food. All these creative, out-of-the-ordinary stores were well equipped, with creative marketing on social media with high followers and a good Ecommerce website to attract and engage their customers to fulfill their buying requirements through easy option. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To any visitor on the store asking for more options, all that they did was redirected them to their websites asking to buy that stuff online. This ensures us that how the market and buying behaviour of consumers have changed over the period of time. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ecommerce have become so accessible that it is loved by consumers as well as the entrepreneurs. It brings them together and provides an open market. Online buying offers 24*7 consumer engagement through websites, emails, social media etc. leaving no opportunities/prospects unturned. Studies have shown that buying online have exponentially increased within last few years. In this hectic life, people find it comfortable to accomplish their task like shopping during night, or while travelling or just when they are bored. However, there are various reasons to buy online and the online shopping and motive differs from shoppers to shoppers. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">According to Nielsen reports,</span></div>
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<div dir="ltr" style="line-height: 1.9497272727272725; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">28 % of people shop online to stay informed and know the trends</span></div>
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<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">27% of people shop online to find better deals for their products through variety of options</span></div>
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<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">16% of people shop online only after going through online reviews</span></div>
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<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">7 % of people compare on price shaving websites before making a purchase. </span></div>
<div dir="ltr" style="line-height: 1.9497272727272725; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Understanding your users can immensely helps improve your customer relationship. Through various available online options for customer servicing and painless processes, entrepreneurs can easy identify the market demand and gap to satisfy their needs and thereby attain a satisfied customers. Shoppers prefer Ecommerce for various convenient reasons like avoiding physical trip to the store, carrying home heavy goods, anytime accessibility, availability of larger range of products, finding rare products and lastly to avail online competitive pricing benefits. This has definitely increased the online users and competition between Ecommerce portals. </span></div>
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<div dir="ltr" style="line-height: 1.9497272727272725; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As also for the entrepreneurs opening an Ecommerce store provides immense benefits. It has become easy for small and large business to buy a space on the web then the physical space. It is easy to handle and can work completely on demand basis. Storage cost reduces, effortlessly showcase the updates and communicate to your customers, economical for the start and certainly more effective than traditional business for small upscaling businesses. </span></div>
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<div dir="ltr" style="line-height: 1.9497272727272725; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These were some of the profound reasons why all those pop stores at lil flea market promoted their Ecommerce websites and emphasised on their online presents. </span></div>
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<div dir="ltr" style="line-height: 1.9497272727272725; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The market has changed greatly. Have you? Before your competitors eats your market share, take the next step and go online. First mover always have better opportunities. Realise your potentials and the power technology</span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-8933430729124633252016-01-06T11:37:00.003+05:302016-01-06T12:19:52.475+05:305 Steps to improve your ranking on Google<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV8U87XxeQwlAWJU3trZ1WW2rNJlhEU7MDCcU5NGDwgcNusb3ipXNSfnnSEH3oFvD8yIxYOwfOZJ4oxQtxC4LWS2wdM6Y0PmmDB7XuJvZiOveDPPpQQ08CXa8RxBscydi6hXwQzxWy0DnT/s1600/Google+rank+blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV8U87XxeQwlAWJU3trZ1WW2rNJlhEU7MDCcU5NGDwgcNusb3ipXNSfnnSEH3oFvD8yIxYOwfOZJ4oxQtxC4LWS2wdM6Y0PmmDB7XuJvZiOveDPPpQQ08CXa8RxBscydi6hXwQzxWy0DnT/s400/Google+rank+blog.jpg" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have you been pondering on why your website is not getting enough traffic? Why don’t you have any impressions on your website? or Why is it not leading to any conversions? If this is troubling you than it has a simple answer to it that your website is not being shown on google search results on the first page or even within first five pages of Google search result. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But, all it requires is some efforts to create back links and good relevant content to feed Google. This can be effectively done through<a href="http://senseware.net/digitalmarketing.html" target="_blank"> SEO (Search Engine Optimization)</a> along with Google Ad words to see instant results leading to some business. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Follow these simple steps to rank your website on first page of Google. Experience the Power of relevant search results through SEO. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Quality of the content</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For google what stands of high value is originality and relevance. More accurate the content more the chances of Google to rank you faster and better. Your website content should consist of those keywords on which you want to rank high when searched on Google or any search engine. Updated your content regularly to get noticed by Google easily. Include </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">primary keywords </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">in the page title, heading and the URL. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">SEO is all about the content and words, so having a better quality content would help in long term acknowledgment and would lead to better results of your efforts. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Selecting Keywords</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Keyword selection should be based on the kind of website and its content. It should be properly related to the content present on the website. Selecting a keyword based on its relevance is more necessary than looking for its searches over Google monthly/weekly. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When starting new it is advisable that we select</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> long tailed keywords</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> as per the industry, geography and the target market. This would help you fetch results faster, leading to more lead generation, conversion and website traffic in a specific time. This will make it more specific and and accurate for your company, you will end up getting the most interested client/customers than the irrelevant or experimental inquires. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use Social Media to its Optimum</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Social media platforms are a great way to spread <a href="http://senseware-infomedia.blogspot.in/2015/08/why-social-media-is-must-for-your.html" target="_blank">back links</a> among a large number of viewers. Through sharing they will provide you a chance to drive huge traffic to your website, if they find your content relevant and interesting. This will lead your website to rank better with lesser efforts. Google considers sites with good amount of traffic over those with lesser traffic or higher bounce rates.</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So <a href="http://senseware-infomedia.blogspot.in/2015/08/why-social-media-is-must-for-your.html" target="_blank">sharing your messages creatively</a> with including links to your website, that viewers can share along will help you create a higher place and position on the search engines.</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Optimize Your Pages</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once you have created a quality content and published it, it is important to tell Google about it so that it makes easy for the user to find. So for this you require to create meta titles and descriptions that consist of your primary keywords. It is also important to write short paragraphs for Google search returns that describe your content the best, including the keywords on which you apply SEO. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Creating a Responsive Site/Mobile Friendly</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Slowly but steadily everything is moving to smartphones. Phones are taking over the market due to its convenience and feasibility. It becomes helpful for users to view content and link easily in mobile while travelling and working on different things. If your site is not mobile friendly you will probably lose half of your market audience. This will lead to decrease in website traffic thereby affecting on your Google ranking. Effective back links will be created the most through mobile audience, visiting through various social media platforms. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now, that you know how important is SEO and how does it work, go start boosting your website giving it a leverage to get more visitors. </span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-80269865404342450252015-09-23T09:51:00.000+05:302015-09-23T09:51:21.463+05:30Top 6 Reasons why your Business needs Blogging<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://ronneb.com/wp-content/uploads/2015/05/leader_297.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://ronneb.com/wp-content/uploads/2015/05/leader_297.jpg" height="202" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you on the crunch of launching your brand? or looking out for best marketing options to reach out to the masses? Take a well aware step when you start to build your brand image, because “A Work Well begun is half done”. Today, blogging has become the most important tool to reach out to customers, identify potential customers, address their grievances and impart them with quality information. This will help build trust in people leaving a lasting impression that would pull them back to be connected to the brand. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There is lot more to blogging then what is just visible. Find out the top most important reasons to have a blog for your business.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Blogs attract traffic for your business</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Content is the quintessence of digital marketing and blogs are its purest form. Through which we can briefly communicate to the people. The keywords used in the content of the blog can drive traffic to your website, which can lead to effective sales. Search engine optimization give the best results for business which has effective blog content. Websites can be the face of your business but it can’t be updated frequently with changing information. Blogs can be the most viable source to provide updates and changing information. </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Makes customer engagement effective</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Blogs are the best way to give information to your customers. This would help them keep updated and gain knowledge about their concerned product or services in depth. Business can get data on how their customers perceive the brand, this helps to understand their preferences and to identify the potential customers. Writing comments on the blogs engages masses leading to generating quick feedbacks for the brand. Also this helps addressing people’s concern building a strong brand image in the market. </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Most efficient way of communication</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Building up a good product or service is just not enough in this highly competitive market. Talking about it, addressing people’s concern, being a problem solver and building long term customer relation stands foremost for building a brand name. Through this we can reach to right people, who can become one of the most loyal customers of the brand. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Blogs increases brand value</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Through developing highly relevant content that provides best knowledge will always lend credibility to the business. People will develop trust with consistently performed actions. Due to which a sense of brand loyalty can be established.</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Captivates potential sales leads</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once you have captured a good amount of audience and have succeeded in creating engagement it will captivate the readers, which can later get converted to paying customers. Also it will attract huge amount of organizations and influencer, building contacts for the business. Blogs not only act as a source of information but also a lead generation tool for the companies. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It leads to new idea</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As it engages customers and professionals, it serves the brand’s purpose to know the trends and preference in the market. Understanding about the customer’s perspective can be developed, feedback can be received through discussions. Which will help extracting new ideas for the business and bring innovation in its approach. </span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Blogs shows a brand a new perspective to think and a wide scope of development. Right steps taken in right direction always bears fruitful results. </span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-12415206999342157212015-08-01T15:21:00.000+05:302015-08-01T15:21:51.492+05:30Why Social media is a MUST for your business. <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLL422sgzFTgvV0aABvv-TQmVcSUEFtaUXnCmKdF69ULm7wx5Wrshe6mcF-pCYW_to5ns9mVdKnTuVY90ZXdt73OJSA_IGGJ1cNtocasCnRJVPjkPdbDlLUTyAU5qtjruTuWqqE5n-XFyM/s1600/Senseware+social+media+tower.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="392" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLL422sgzFTgvV0aABvv-TQmVcSUEFtaUXnCmKdF69ULm7wx5Wrshe6mcF-pCYW_to5ns9mVdKnTuVY90ZXdt73OJSA_IGGJ1cNtocasCnRJVPjkPdbDlLUTyAU5qtjruTuWqqE5n-XFyM/s400/Senseware+social+media+tower.jpg" width="400" /></a></div>
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<b id="docs-internal-guid-c0e9ca93-e89a-77e8-d8aa-51a611b4ef77" style="font-weight: normal;"><br /></b>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today, the biggest concern of most businessmen is how to maximize the growth of their organization.</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Growth of an organization means earning higher profits and achieving higher market share. For any type of business the most superior thing is to use its available resources optimally and reach out for the customers at large. Some entrepreneurs consider social media marketing as a passing fashion while some feel that it’s the new “IN”. Many entrepreneurs are of the opinion that the goodwill of social media marketing is a profitable one whereas on the other hand some entrepreneurs feel that social media marketing is unnecessarily hyped.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The statistics shows, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Social media marketing is termed Powerful because it is beneficial in many ways:</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It Is Cost Effective</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Marketing through traditional methods is very costly as compared to social media marketing. It reduces the marketing </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">costs. Even some paid advertisements on social media platforms are relatively cheaper varying as per the size and nature of business.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Increases Website Traffic</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nowadays, who doesn’t want to be ahead of his competitors? Due </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to a noticeable presence on social media, there’s a high possibility to rank ahead of others. Google and other search engines might rank the companies on the basis of their social media presence thinking that most famous brands function through social media. </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The more social media accounts you handle, the more leads are generated for your website</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Easy To Receives Feedback & Understands Customer Behavior: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Social media marketing enables an entrepreneur to receive valuable feedback about the products/services and launches thus it helps to evaluate & monitor the views held by the audience about the business. It helps gather the statistics about the customer preferences through spontaneous reviews posted on its social media page. This in return assist to improve products/services of the business. </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Effective in Targeting your audience: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Through social media marketing, a businessman can focus on the right audience thus gaining far reaching benefits. </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Targeting the right audience at the right time at the right place generates a higher market share for the company.</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This also reduces cost and increases the leads as only the ads reach to concerned people.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make your brand captivating and appealing: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Traditional way of marketing doesn’t help much to communicate on every concerned topics, to contribute on it and give your say over it. No one will really come to know what your brand really thinks, the values you imbibe, what you stand for and support to, what your brand would never approve for because your brand, your business is also a different identity which has rights to hold various views and values of its own. It would get annoying if that is done through traditional marketing. But digital marketing and social media gives you an edge to put forward your views, show your audience what your brand thinks, show the concern and support to your fans. It helps give your brand its identity easily, which in return associates to different people preference and appeals the audience. It creates a fancy for the brand to which people look up for the ways it has positioned itself. </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Social Media easily positions your brand allowing timely communications to reach right people with right messages at right time.</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To achieve the above benefits, it is vital to comprehend this platform and abide by some specific rules:</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rule 1:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Listen</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The essence of social media marketing lies in listening to your customers. Participate in discussions with them to understand their needs and conduct accordingly. So, </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Listen more and Talk less!</span></div>
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<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rule 2:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Patience:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Your business would not achieve success just after launching yourself on social media. It requires continuous efforts and patience to reap the fruits.</span></div>
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<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rule 3:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Influence:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you publish quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business.</span></div>
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<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rule 4:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Focus</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Posting and publishing the content is not the only thing about social media marketing but developing creative content and maintaining strong relation with customers is also mandatory.</span></div>
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<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rule 5: Availability:</span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> After launching your content on social media, it’s very important to be available for solving the problems of your devoted customers. On this platform, even your competitors are playing the similar game so it’s important to be updated and participate in conversations with your customers. </span><span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">what will make you stand out in the market of social media is you being responsive to your audience. which rates your after sales services. So, Don’t Disappear</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Social media platforms like Twitter, Facebook and other such similar platforms provides an edge to your business and elevates you to the next level thus pushing you more closer to success. Thousands of businessmen are still unaware about the benefits of social media marketing and hence never turn towards this platform. Such businessmen never get the chance to converse with their customers. This clearly puts light on the importance of engaging in conversation with your customers and not just creating your presence aimlessly on social media. </span></div>
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<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Georgia; font-size: 14.666666666666666px; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So are you convinced to make the right decision for your business marketing? If still not! then, Just give it a try to know the potential and power of social media.</span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com10tag:blogger.com,1999:blog-5180576557438493078.post-57571408109659263232015-05-20T18:05:00.002+05:302015-05-20T18:05:26.645+05:30The importance of E-commerce and the Infamous Shopping Cart<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">As
we all know, e-commerce has been becoming a booming industry all over the
world. There has been a surge in the number of e-commerce websites popping up
over the past few years, and with good reason. Internet shopping has not only
become more popular, it’s also much safer and more secure than it was years
ago. <br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF5EsEkNMyn4Nh5ArQ-pQkJzCIu7VDNWjg0TlLUZOfyw_6-mVGFS_Ec4kh8iQWIJ-4B8gMIBjZKfB1bJ_y0lA4aW5lfl-LfNkjcuyrkhy5Iwc7EXMgTDx9Dmtw1oysEqGqtK5lQNQovfWd/s1600/Ecommerce-design-tips-to-avoid.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF5EsEkNMyn4Nh5ArQ-pQkJzCIu7VDNWjg0TlLUZOfyw_6-mVGFS_Ec4kh8iQWIJ-4B8gMIBjZKfB1bJ_y0lA4aW5lfl-LfNkjcuyrkhy5Iwc7EXMgTDx9Dmtw1oysEqGqtK5lQNQovfWd/s320/Ecommerce-design-tips-to-avoid.jpg" width="320" /></a></div>
<span style="font-size: 16px; line-height: 18.3999996185303px;">However E-commerce isn't without its flaws</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">. One of the biggest challenges facing online
retailers is attracting more visitors and improving conversion rates. This may
seem obvious and of course it is, but the route to achieving this can be more
complex than you think. You yourself will know how frustrating it is when you try
to buy something online and everything just slows down, things start to buffer,
and the entire user experience just starts to fall apart. Frustrated consumers
will eventually look to another online retailer who can deliver their desired
sales transaction in a quicker and simpler way. To stop this from happening you
need to have a well thought off and executed e-commerce strategy.<br />
There is no single key to a successful e-commerce strategy, there are a set of
keys that you need to have in order to achieve success. These are SEO
strategies, mobile commerce strategies, an appropriate e-commerce platform and
user-friendly website functionality. If you can get all of them right then
you’re on the right path.<br />
One of the best ways to make the entire e-commerce process straight forward, is
by creating a shopping cart software. E-commerce websites these days are built
using sophisticated shopping cart software’s that are both easy for potential
customers to navigate through and make purchases, but at the same time easy for
business owners to update. The <b>SenseCart
is the ultimate shopping cart solution developed by our infinitely talented
team. </b>So don’t hesitate to call or mail us at your leisure if ever your
business is stuck in a rut. <br />
<!--[if !supportLineBreakNewLine]--><br />
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-12363864164994292722015-05-13T17:17:00.000+05:302015-05-13T17:33:39.391+05:30Does a Mobile enabled website matter to your business?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia, Times New Roman, serif;"><br /><br />We live in the age of smart phones. If you stop to think you will realize that the age of smart phones is here to stay for a long time. Smart phones are fast becoming the primary method of surfing the web. Majority of internet related work is now done on smart phones. Travelers across the world use their smartphones to book tickets, check emails, review hotels, browse outlets and anything else required on their journey. Travelers can now create an entire itinerary from anywhere in the world.</span><div>
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">The ever so hard working men and women in the corporate sector now use smartphones for analytics, tracking emails, spreadsheets and even official presentations are processed without a help of a home computer or laptop. With almost anything and everything available online today, millions of people now shop online using their smartphones. Mobile technology is increasing at a rapid speed.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Today, India has 243 million internet users – more than the United States and second only to China. And they are leapfrogging traditional desk-bound technology. Facebook, the world’s biggest social networking site, says that it has more than 100 million users in India, of which nearly 84 million access the site through mobile phones. This suggests the rise of the mobile internet users. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">This is one of the reasons our team of experts here at </span><a href="http://senseware.net/" style="font-family: Georgia, 'Times New Roman', serif;">Senseware</a><span style="font-family: Georgia, 'Times New Roman', serif;"> have been constantly preaching to our clients for the past few years now, the importance of having a mobile friendly website. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Google who haven't made it a habit of sharing information about their algorithms, posted an article expressing the importance of mobile-friendly websites. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">The very first lines of the article stating that: </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”</b></span><span style="font-size: small;">
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-62933645840550797032015-05-08T15:09:00.002+05:302015-05-08T15:09:54.787+05:30Top Ten Reasons Why You Need A Digital Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://showboatmedia.com.au/wp-content/uploads/2013/10/Digital-strategy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://showboatmedia.com.au/wp-content/uploads/2013/10/Digital-strategy.png" height="147" width="400" /></a></div>
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You’re directionless! Without a digital strategy, your company lack clear strategic goals on what you want to achieve online. And even with a goal you need a digital marketing strategy to evaluate through analytics whether or not you are achieving set goals.<br />
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There are 2 key components to your sales success. The key to success depends on differentiating yourself from your competitors. Your digital strategy can help you connect both of these key components to your audience.<br />
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When you don’t have a defined digital marketing strategy you can end up with various departments working at cross-purposes as they promote marketing messages that contradict each other.<br />
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GAIN HIGHER GOOGLE RANKING<br />
With a well-planned digital marketing campaign in place, you can coordinate all of your online marketing strategies to raise your website’s profile and gain a higher ranking on search results. A great majority of internet users (potential customers) only go through the first page of Google to look for a certain product or service. That is why positioning on the search results is extremely important.<br />
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WORKING EFFECTIVELY<br />
When insufficient resources are devoted to both planning and executing your digital marketing ambitions, you are likely to lack specific digital marketing skills which will make it challenging or even problematic to respond to competitive threats effectively.<br />
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IMPROVE YOU WEBSITE ANALYTICS<br />
Every company with a website has analytics. But a great number of companies do not have the time or resources to review or act on these analytics. A digital marketing strategy enables you to continuously improve key aspects of digital marketing like search marketing, user experience, email and social media marketing.One important fact to remember is never live in the past. Keep innovating and try new approaches in order to gain and keep your online audiences.<br />
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GETTING PROPER ROI<br />
Potential customers will constantly access several digital marketing channels while researching your services or products. With a well planned digital strategy, you can incorporate data from all your digital marketing channels to get a clear picture of what each contributes to the sale. This will allow you to identify the most successful strategies so you can invest your resources to get the best Return On Investment.<br />
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MAKE BETTER USE OF RESOURCES<br />
Even though some companies may possess ample amount of resources. A large part of those resources are constantly wasted. This occurs when different parts of the marketing organizations purchase different tools or use different agencies for performing similar online marketing tasks. This is usually seen in bigger companies.<br />
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QUALITY LEAD GENERATION<br />
Last but not least we come to the lead generation part of your strategy. Many a times companies are satisfied with digital agencies or tools providing them with a substantial amount of leads. But in most cases its always the quality of leads that should always take priority over the quantity of leads.<br />
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Follow these key pointers and we are certain that your business will spring back to life. And if you still require any assistance be sure to contact us as your leisure.</div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-16273655523667834042015-04-13T16:58:00.003+05:302015-04-14T18:53:06.319+05:3021st APRIL: Threat to your websites!<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEpwfqHf4BKsXNWnCCpmb8oXJXF5ZSNeJ51UD6CCcSsAY5Z2fiRXxSJsBsWQ6-c9CW1axS91AxbXtEeKRP6GUaSHHWPcc1DbcML9YykZNGDfs-NnJrOF6CEGJ6jCp7PwnCPOZ1V83RIyhh/s1600/mobile-friendly1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEpwfqHf4BKsXNWnCCpmb8oXJXF5ZSNeJ51UD6CCcSsAY5Z2fiRXxSJsBsWQ6-c9CW1axS91AxbXtEeKRP6GUaSHHWPcc1DbcML9YykZNGDfs-NnJrOF6CEGJ6jCp7PwnCPOZ1V83RIyhh/s1600/mobile-friendly1.jpg" height="250" width="400" /></a></div>
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ARE YOU READY FOR THE LAUNCH OF GOOGLE’S MOBILE-FRIENDLY ALGORITHM?<br />
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When it comes to search on mobile devices, your users should get the most relevant and timely results. Google have announced that as of 21st April, they will be expanding their use of mobile-friendliness of your website as a ranking signal.<br />
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What does this mean?<br />
That your customers will not be able to search you on GOOGLE if your website is not responsive.<br />
Don't lose half your customers when Google changes it's algorithm on 21st April in favour of mobile-friendly sites.<br />
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Is YOUR WEBSITE is mobile-friendly, test by clicking on the link : https://www.google.com/webmasters/tools/mobile-friendly/</div>
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WHY IS GOOGLE FAVORING MOBILE-FRIENDLY WEBSITE?</div>
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Mobile devices now account for over 50% of Internet use. If your website is not mobile friendly, over half the world's Internet users will not be able to find YOUR website as easily after 21st April. And over half the people who do visit your site will still not be able to view it properly either. </div>
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Google is still all about delivering an unbeatable user experience, and mobile usage is only growing:</div>
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<li>1/3 of organic search is now happening on mobile devices.</li>
<li>60% of internet traffic overall is happening on mobile devices.</li>
<li>18% of Millennials—who will be taking over the workforce in the next decade—are “mobile only” users, which means they do not own or frequently use desktop computers for internet access.</li>
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Mobile-compatible websites have been a best-practice since mobile internet access over-took desktop internet access at the dawn of 2014, but a year later, Google is adapting to—and thus speeding up—the trend.</div>
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And it’s not just B2C. As mobile devices get smarter and Millennials move into more corner offices, the B2B marketplace will be routed if caught unprepared. In fact, mobile-friendliness is already a significant B2B marketing issue. Google’s own research found that:</div>
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<ul style="text-align: left;">
<li>14% of C-Suites have completed a business purchase on a mobile device.</li>
<li>90% of execs have used their smartphones to research a business purchase.</li>
<li>34% of buyers did not complete a purchase because they ran into non-mobile-friendly interfaces. </li>
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Find out from the following blogs which confirms the News :</div>
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<li><a href="http://goo.gl/3KPbEk" target="_blank">Impact on non-responsive e-commerce websites</a> - ( Article for E-Commerce Websites Impact )</li>
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<li><a href="http://goo.gl/vlGq5e" target="_blank">Impact on non-responsive websites</a> - ( Article for E-Commerce Websites Impact )</li>
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<li><a href="http://goo.gl/ZQrv1m" target="_blank">HEAR FROM THE GOOGLE ITSELF</a> - (Webmaster Central Blog GOOGLE) </li>
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It’s good to be kept informed, you can ask us any question on senseware.net</div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-57959829669224740592015-04-13T11:03:00.000+05:302015-04-13T11:19:36.934+05:30Interview with Mr. Ajay Prakash, Founder & CEO of Nomad Travels speaks on Importance of having a responsive website & Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia, Times New Roman, serif;">Q1 : Why did you decide to revamp you website into a responsive (mobile) website?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Website needs to be alive to what is the need and frankly i was bored of my our website and i needed to revamp it. And what is important is that a website has to be well thought of and you just make a website because you want to make a website, you need to make it because you have a reason because you have a product because you have a service which you will be able to offer to much wider client base by creating a website</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Q2 : how do you think it is important to have a mobile enabled website in today's current senario and do you think that people are using their mobile to view website more then desktop?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Defenetly, i is just not website it the whole emphasis of commerce is actually is shifting on to the mobile platform and if it is website merely offering you information it might be accessed much on mobile but if it offering a specific service then the younger generation we definitely and totally glued in and checking constantly. So yes website which display well on the mobile is essential.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Q3 : Also can you tell us how important Social Media play an important role in your business. </span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Social Media is important but you need to engaged in the right way and not getting on to Social Media if you cannot handle it correctly. The wrong kind of response will turn people off.Having said that i have used Facebook but have not used Twitter to the extent one could. But it is also amount time someone has to do this and FaceBook definitely generate leads and also let to some business done because we where theter</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Q4 : What are the TIPS that you can give to listers to this Audio</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Firstly you have to distinguish from what is available in the market place as there is an over load of information. So you need to structure your product or your service in order to differentiate it from what others are offering, so this is the first thing.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">If everyone is selling a ceiling fans then if you are selling a ceiling fan then it has to be revolutionary or it has to be ridiculously cheap. So you need to differentiate yourself which is the one.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Secondly, you need to update your product or your service offerings. The frequency with which you update things and the relevance of what you are updating has a direct baring on how it is ranked in the search engines, how it is looked by prospective clients and </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Thirdly, is that you definitely need to use Social Media to the best ability that you have. It might not be your 100% but you need to be out there and you need be doing it intelligently.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Q5 : Can you tell us how Senseware has helped you achieve all these?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Senseware has been pretty responsive for what we have asked, whether it was in terms of tweaking the website or in terms of the social media campaigns.It is young set of people and a dedicated set of people. So talking to them, communicating to them and getting them to do things has been quite easy so i think working with Senseware has been pretty good for us.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Q6 : Would you recommend people to work with Senseware ?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Sure.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Thank you for reading this Transcript interview </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">To know more about Mr. Ajay Prakash's travel business visit www.nomad-travels.com</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">To know more about Senseware, visit www.senseware.net</span></div>
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Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-14971158157771091362015-04-06T17:48:00.000+05:302015-04-06T17:49:44.549+05:30Is the money you’re spending on SEO marketing for your business yielding dividends? Here’s how you can find out.<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Once you’ve implemented and executed your SEO campaign it is positively essential to track your campaign and measure its progress. There are a number of ways to go about tracking your campaign. <br />Track your site’s search engine rankings.<br />Track the amount of traffic your site is receiving.<br />Track the number of returning visitors to your site. <br />Track the number of sales/conversions your site receives.<br />Track the link popularity of your site.<br />It is important to understand that ranking isn’t everything. The most important aspect is to understand the quantity of traffic brought to site is not as important as the quality. Ranking is completely meaningless unless the traffic they bring in through leads ultimately turns into sales. <br /><b>Simply ask yourself in a given scenario what would you prefer 50 visitors on your website of which 30 make purchases off your products or services or a 250 visitors of which 15 make purchases?</b><br />Several variables should be examined on a regular basis in relation to metrics and conversion:<br />Pathway through your website.<br />Single access pages.<br />Most visited page and top entry pages.<br />Landing page for pay per click campaign.<br />Search phrases.<br />Search referrals.<br />There are many more such variables that may help you measure the progress of your SEO campaign. For a more detailed list of solutions please contact the experts.</span></span></div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com2tag:blogger.com,1999:blog-5180576557438493078.post-65454515712046818852015-04-06T17:40:00.002+05:302015-04-06T17:49:59.720+05:30Is your website invisible?<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Brick and mortar companies don’t refuse to put a sign up in front of their businesses just because they have put large amounts of money into promoting themselves via television advertising. Online companies, likewise, should not disregard optimizing their sites for search engines – a relatively inexpensive exercise –simply because they have put large amounts of money into other marketing strategies. <br /> <b> </b> - <b>Jordan, 2008</b></span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b> <br />You can have the best website ever, with majority of its design and content in a league of its own. You can invest thousand’s or even lakh’s of rupees into the creation of your website. But if no one can find your site all the expenditure of your time and money would have been in vain. By ignoring SEO, you’re ignoring the most common way people search for things on the internet. A website with good search engine listings will gain more visibility. And more visibility eventually leads to healthier traffic which in turns leads to sales. People who get to your site via a search engine are by definition more qualified leads and will more likely purchase your products or services. There is a simple truth in this logic. If someone conducts a search for certain keywords and phrases directly related to your products or services, they will match with you and be far more open to your offering. <br />Here at Senseware we believe if you create a website you have to use SEO. You need to be positive that when your visitors enter a phrase or word to search for your website they shouldn’t land on the websites of your competitors.</span></span></div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-28445071837833331392015-04-06T16:29:00.001+05:302015-04-06T16:29:09.811+05:30The Big Three of SEO<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The big three of in the search engine algorithm are <b>keyword destiny, keyword prominence </b>and <b>link popularity</b>. It is relevant when you seek to enhance your website, it is absolutely essential to understand what keywords and phrases your customers are most likely to use. The process of discovering these keywords and phrases is known as keyword research. <br />The success or failure of your search engine marketing begins and ends with keyword research.<br />It is not possible to accomplish your objectives in search engine optimization without good keyword research. Many companies don’t give enough relevance to keyword research, which generally leads to wrong keyword marketing and wrong keyword generation will attract the wrong types of audience to your website. This is why it is of upmost importance that when you select keywords for your website, always select terms that best describe your product or service in the simplest way possible. This will guarantee that your website not only increases its influx but also attracts the right type of audience who are qualified and ready to purchase your product or service.<br />Here are some tips you can use while selecting your keywords.<br /><b>Understand your target market.<br />Make a list of those marketers you are targeting.<br />Figure out what keywords and search phrases they would use while searching for the particular product or service.<br />Analyze your competitor’s website and figure out the keywords they use.<br />Use keyword research tools.<br />Build your list until you have twice as many keywords and search phrases you need.<br />Always refine your list keeping your audience in mind.<br />Identify different target words for different pages.<br />Be simple logical and straight forward you don’t want to confuse your targeted audience.</b><br />This is just a list a small “to do list” of things you should keep in mind before selecting your keywords. <b>For a more detailed and professional solution contact the experts.</b></span></span></div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com15tag:blogger.com,1999:blog-5180576557438493078.post-85782075548720647012015-04-06T16:19:00.003+05:302015-04-06T16:20:46.066+05:30Are Other pages on your website as important as your Home page?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia,"Times New Roman",serif; font-size: small;">In the cases of most websites a posh <b>Home page</b> is followed by a less than impressive landing page. Most companies build the Home page of their websites with clear identification of their sites key topics with a clear description on how to proceed further. Majority of sites primarily focus on their Home page. <br /><br /><b>While this isn’t a bad approach to creating your site, it certainly isn’t the best.</b><br />What happens when your visitors don’t arrive directly on your <b>Home page</b>? It is simply too difficult to determine where they will land up on your site. Search engines, blogs and even other sites can easily link into your interior pages.<br />The idea of a <b>Home page</b> is nothing more but an <b>artificial construct</b>. A Home page is Front page equivalent of a book or a magazine. But unlike a book or magazine there is no guarantee that your visitors will directly arrive on your Home page.<br /><br />The best way to address this issue is to design and write content for <b>Every</b> page on your website in the knowledge that it may be the First page people come across on your site. <br /><b>In other words, always design every page on your site as if it’s your home page.</b><br /><br />After the many years of practice and implementation on a great number of clients, we at Senseware have finally gained an expertise into the implementation of this theory.<br /> <b>So pick up the phone call us and give us a few minutes of your time, so we can help you expand your business to never before seen heights. </b></span></div>
Anonymoushttp://www.blogger.com/profile/07137766052605474618noreply@blogger.com0tag:blogger.com,1999:blog-5180576557438493078.post-10202833238991758602015-04-04T15:01:00.001+05:302015-04-13T10:18:17.336+05:30Effective Web Design Formula<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://www.blogger.com/blogger.g?blogID=5180576557438493078" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=5180576557438493078" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=5180576557438493078" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="font-family: Georgia,"Times New Roman",serif;"><br /><b>Creating a successful website starts with having an effective process. Here’s a brief look into the 3 components integrated into every website designed by us.</b><b> </b></span><br />
<a href="https://www.blogger.com/blogger.g?blogID=5180576557438493078" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=5180576557438493078" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="font-family: Georgia,"Times New Roman",serif;"><b>DESIGN:</b><br /> Design is the first aspect one should always consider when creating a website. Lately people have made a habit of looking up the internet for most of their needs. There’s a brief pause when a potential customer visits your website, in those few seconds that consumer will decide whether he’ll hit ‘’back” or whether he’ll move forward and open a new tab on your site. If you’re hoping those consumers always opt for the latter. The key would lie in capturing the consumer’s attention in those brief seconds using the visual aspects of your website. That’s why here at Senseware we understand the importance of design in every website. A website’s design will make the site visitor decide whether to stay and take action or leave.<br /><br /><b>USABILITY:</b><br />Usability is an most important aspect one should consider when creating a website. Once a consumer realizes the availability of a product or service on your site, the most crucial next step would be granting easy access to that product or service. People shouldn’t have to spend anything more than 10secs or 3 clicks, looking for what they already know is available on your website. Any website no matter how lavish must always possess a simple interface. At Senseware we believe that no matter whatever happens at the end of the day, the important thing is whether or not the sale has been made.<br /><br /><b>CONTENT:</b><br />The internet is a vast pit of information. Thousands of people simply log on to explore different interrelated websites until they get a clear picture of what they’re looking for. The important factor for you to consider is, when people arrive on your website, they all provided with all the data required to make a quick, clear and informed decision. When it comes to content our motto here at Senseware is “keep it short and sweet”. When people think they’ve found what they’re looking for, the next 3 to 5 lines of data provided by the site will determine the difference between making the sale or just moving on to the next site.</span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><b>BUSINESS OBJECTIVES/DIGITAL GOAL:</b><br />Design, Content and Usability, if anyone or two of the three aspects are the primary focus your business website then that website would slowly but surely be destined to fail. All of these 3 aspects are interrelated and can only together lead to the completion of your business objective. But when all is said and done, the main focus of every business is to fulfill their digital goal or business objective. Accomplishing your digital goal is the only obstacle that stands in the way your business, “towering above the rest” and “lying flat on its back”. So no matter what your business objective might be, Leads Generation, E-Commerece, Brand Building or all of them put together, accomplishing these essential fundamentals will inevitably lead to Profitability.<br /><br /><b>Is your website balancing Design, Content & Usability in equal ratios?<br />Is your website fulfilling your digital goal?<br />Would you like to understand our formula in depth?<br />Is your website laying flat on its back?<br /> Is your stagnant website running your business into the ground?<br />How we can help you help your website flourish?<br />Got anymore questions for us?<br />Are you losing clients and brand reputation?<br />Is your website eye catching?<br />Would you like Senseware to build you to the perfect website?<br /><u>Endless Questions one Answer “Senseware.”</u><br /><br />So don’t waste your time browsing through Google searching for answers,<br />Simply pick up your phone and give us a call or mail us at……….</b></span></div>
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