Saturday, 17 June 2017

Royal Garden Resorts & Le Collection hop the digital bandwagon

Gone are the days when one could build their business by mere word of mouth and expect it to flourish leaps and bound. Living in this digital era with the influx of technological evolution and modern equipment it has become imperative to keep oneself updated with latest know-hows. Having understood the sheer importance of having a good hold over the online realm, Royal Garden Resorts is one of the latest brands to have undergone a full-fledged digital makeover. With the advent of travel portals which are changing the hospitality and tourism sectors’ scenario completely, it was decided that digital revamping of the brand was required and through a holistically planned strategy they were able to achieve this goal successfully.

They chose to abide by the 4 M mantra, planned marketing on all digital platforms, efficient management of online information, organized monitoring of business statistics and assured maximization of profits due to which it was possible to accomplish revolutionary transformation in traction and growth of business. This comprised of numerous factors such as apt marketing strategies, e-commerce maintenance & online enquiry, active social media handling & integrated SEO, travel portal sites management, reputation management and creative services like banner, poster, logo designing. Highlighting the social media activation, special online campaigns relevant to the season, captivating storytelling visuals, real time conversations and interactions with the audience with regular informative blog posting were incorporated into the social media plan which brought about massive changes leading to the increase in online visibility of the brand, easier communication access with customers helped in efficient addressing of customer grievances. Along with this their integration with preferred travel portals like Yatra, Trivago, MakeMyTrip, Booking.com and similar sites promoted business phenomenally resulting in an outstanding ten-fold plus (600%) boost in sales as compared to their last quarter.




Walking on similar lines, Le Collection-a popular brand for pre-owned luxury watches decided to create a space for themselves in the online sector. With customers having started trusting online markets and they becoming comfortable with digital trading, they understood the emphasis of a customer friendly setup in order to ease transactions and that was gained through smart website designing & development powered with e-commerce integration and SEO.


Looking at the rising number of brands implementing digital services there’s no two ways about portraying digitization as the zenith of the future brand-consumer interaction. Royal Garden Resorts and Le Collection chose to go ahead with Senseware Digital Agency to equip themselves with the new phase in the business and this proved to be a good addition to the booming digital revolution in India.