Wednesday 20 May 2015

The importance of E-commerce and the Infamous Shopping Cart

As we all know, e-commerce has been becoming a booming industry all over the world. There has been a surge in the number of e-commerce websites popping up over the past few years, and with good reason. Internet shopping has not only become more popular, it’s also much safer and more secure than it was years ago.
However E-commerce isn't without its flaws. One of the biggest challenges facing online retailers is attracting more visitors and improving conversion rates. This may seem obvious and of course it is, but the route to achieving this can be more complex than you think. You yourself will know how frustrating it is when you try to buy something online and everything just slows down, things start to buffer, and the entire user experience just starts to fall apart. Frustrated consumers will eventually look to another online retailer who can deliver their desired sales transaction in a quicker and simpler way. To stop this from happening you need to have a well thought off and executed e-commerce strategy.
There is no single key to a successful e-commerce strategy, there are a set of keys that you need to have in order to achieve success. These are SEO strategies, mobile commerce strategies, an appropriate e-commerce platform and user-friendly website functionality. If you can get all of them right then you’re on the right path.
One of the best ways to make the entire e-commerce process straight forward, is by creating a shopping cart software. E-commerce websites these days are built using sophisticated shopping cart software’s that are both easy for potential customers to navigate through and make purchases, but at the same time easy for business owners to update. The SenseCart is the ultimate shopping cart solution developed by our infinitely talented team. So don’t hesitate to call or mail us at your leisure if ever your business is stuck in a rut.

Wednesday 13 May 2015

Does a Mobile enabled website matter to your business?

We live in the age of smart phones. If you stop to think you will realize that the age of smart phones is here to stay for a long time. Smart phones are fast becoming the primary method of surfing the web. Majority of internet related work is now done on smart phones. Travelers across the world use their smartphones to book tickets, check emails, review hotels, browse outlets and anything else required on their journey. Travelers can now create an entire itinerary from anywhere in the world.

The ever so hard working men and women in the corporate sector now use smartphones for analytics, tracking emails, spreadsheets and even official presentations are processed without a help of a home computer or laptop. With almost anything and everything available online today, millions of people now shop online using their smartphones. Mobile technology is increasing at a rapid speed.

Today, India has 243 million internet users – more than the United States and second only to China. And they are leapfrogging traditional desk-bound technology. Facebook, the world’s biggest social networking site, says that it has more than 100 million users in India, of which nearly 84 million access the site through mobile phones. This suggests the rise of the mobile internet users. 

This is one of the reasons our team of experts here at Senseware have been constantly preaching to our clients for the past few years now, the importance of having a mobile friendly website. 

Google who haven't made it a habit of sharing information about their algorithms, posted an article expressing the importance of mobile-friendly websites. 
The very first lines of the article stating that: 
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

Friday 8 May 2015

Top Ten Reasons Why You Need A Digital Strategy

You’re directionless! Without a digital strategy, your company lack clear strategic goals on what you want to achieve online. And even with a goal you need a digital marketing strategy to  evaluate through analytics whether or not you are achieving set goals.

There are 2 key components to your sales success. The key to success depends on differentiating yourself from your competitors. Your digital strategy can help you connect both of these key components to your audience.

When you don’t have a defined digital marketing strategy you can end up with various departments working at cross-purposes as they promote marketing messages that contradict each other.

With a well-planned digital marketing campaign in place, you can coordinate all of your online marketing strategies to raise your website’s profile and gain a higher ranking on search results. A great majority of internet users (potential customers) only go through the first page of Google to look for a certain product or service. That is why positioning on the search results is extremely important.

When insufficient resources are devoted to both planning and executing your digital marketing ambitions, you are likely to lack specific digital marketing skills which will make it challenging or even problematic to respond to competitive threats effectively.

Every company with a website has analytics. But a great number of companies do not have the time or resources to review or act on these analytics. A digital marketing  strategy enables you to continuously improve key aspects of digital marketing like search marketing, user experience, email and social media marketing.One important fact to remember is never live in the past. Keep innovating and try new approaches in order to gain and keep your online audiences.

Potential customers will constantly access several digital marketing channels while researching your services or products. With a well planned  digital strategy, you can incorporate data from all your digital marketing channels to get a clear picture of what each contributes to the sale. This will allow you to identify the most successful strategies so you can invest your resources to get the best Return On Investment.

Even though some companies may possess ample amount of resources. A large part of those resources are constantly wasted. This occurs when different parts of the marketing organizations purchase different tools or use different agencies for performing similar online marketing tasks. This is usually seen in bigger companies.

Last but not least we come to the lead generation part of your strategy. Many a times companies are satisfied with digital agencies or tools providing them with a substantial amount of leads. But in most cases its always the quality of leads that should always take priority over the quantity of leads.

Follow these key pointers and we are certain that your business will spring back to life. And if you still require any assistance be sure to contact us as your leisure.