Wednesday 4 October 2017

OHRM- Online Hotel Revenue Management

Alia and Ranveer are all over the place with their recent MakeMyTrip ads highlighting various scenarios where online hotel and travel bookings are always the better deal than walk-in reservations with a ‘trusted friend’s hotel’. It wasn’t long before India discovered the magic of digital trade and this seeped well into the hospitality sector to give rise to the online hotel revenue management system. Online hotel revenue management or OHRM consists of different parts such as ecommerce websites, travel portal presence, online visibility and social media, digital sales and marketing and online reputation management. Each of these steps are the rungs of the ladder to a very profound professional digital image which result in desirable profits and recognition over the time. Having a website doesn’t always suffice until it’s been optimized to cater to the right target audience. In the times of Twitter with attention spans having reduced drastically it is the visual aids which garner more eyeballs than just pages of content. Hence a catchy yet glitch proof website is a must for hotels as the customer’s options are endless and one must not miss out on opportunities because of website glitches. With travel portals like MakeMyTrip, Goibibo, Yatra and others being the go to sites for holiday bookings, ensuring an impressive presence on these platforms is an absolute must. An extensive website might be of little use if popular travel sites are mapped and your hotel doesn’t feature anywhere.

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Despite of all this, social media plays a magnanimous role in the overall brand image therefore active social media handles with engaging content gives an edge over the competition. Brand recall is an important factor of business and creative social media content etches the brand in consumer’s minds. This constitutes of the online marketing with enticing offers and of late contests being held online. A crucial aspect of OHRM is online reputation management. Assured presence, prompt response and satisfactory query resolutions form to be a strong pillar of trust which leads to loyalty and frequent engagements. We at Senseware understand the sheer importance of OHRM and have been successfully delivering these services for many reputed clients. We believe that OHRM automation and reservation is not just a service but our immense duty as digital partners of a brand and therefore would be glad to extend this partnership as guidance towards your dream online hotel revenue management goals.

Monday 2 October 2017

Essentials of search engine optimization

Do you know what can being in the top 10 Google search list do to your brand? Click here to find out. Or Now that you are present in the digital world, how visible are you?

After putting tremendous efforts in research, curation, conceptualization and finally executing a premium product is not an easy job. But even after succeeding in doing so a lot of companies lose out to their competition who may or may not be even half as good. Why does this happen? The world is continuously growing leaps and bounds in every sector and with that comes inevitable chaos. To cut through all this clutter and be visible above it all is what bags the prize in today’s times. SEO or search engine optimization is that essential digital marketing tool which gives businesses that centre stage of a platform and help in getting a good amount of exposure. It is a known factor that SEO consists of clever identification of relevant keywords and judicious usage of them in your content which bumps up your ranking in the search list. Every company dreams of managing to crack this as the benefit that awaits them is invaluable. The first few names displayed by the search engine have the benefit of coming across as a trusted and authentic brand. This is very difficult to establish otherwise as it takes customer testimonials, good reviews and social media influencer collaborations which isn’t always viable. Hence SEO becomes the smart yet doable option without burning a huge hole in your pocket. Once companies are more visible and the site has been visited by the consumer a couple of times, they are bound to become familiar to the brand and will come back to the same place irrespective of the listing. A loyal customer foundation is built on such grounds of familiarity and good customer service. Developing good content is a must but having a good SEO rank is of paramount importance as this is the pathway to generating most amount of leads in an economical way. We at Senseware Infomedia understand this SEO rank race and strive to see that you perform well.

Thursday 28 September 2017

Mantra of Digital Marketing

With kids saying A for Apple and B for Blackberry these days, the only difference between us and them is they will never think of the fruit first like us. In such times when technology seems to be the go to option for anything under the sun like reminding yourself to drink sufficient water daily (yes, it exists!) there is no escaping from getting caught in the digital web. Digital marketing has become the imperative step for every industry out there owing to its compactness, humongous reach within seconds and real-time supplier-consumer interactions. With the bombardment of Facebook and Twitter in everyday lives roughly a decade ago it has led to the widespread belief that digital marketing is getting a good hold over these two platforms, which is not entirely true looking from an overall perspective of digital marketing.

While FB and Twitter come under social media, which is a sub branch of digital marketing. There are various other social media platforms such as Instagram, Snapchat, Youtube, Reddit, Tumblr and many more which serve as a medium to connect with different audience. But digital marketing consists of other sub branches too such as personalized websites, blogs, banners, video content, PPC (Pay per click) advertising, emailers and new media such as augmented reality, MMS/SMS marketing. Digital marketing isn’t just about posting content online, it is the complete conceptualization and creation of an apt digital version of you, which is in tune with your core values and brand architecture. This has to be strongly reflected in your websites and content in your blogs and vlogs. You may have happy customers who like your product but with such cut-throat competition it is important to keep updating them with your latest developments through emailers and newsletters. They’re more significant than social media posts because people might forget to check social accounts but they cannot miss their mails. PPC is a commonly used technique to garner more traffic compared to organic traction. Whatsapp and SMSes play a crucial role in engaging customers therefore is one of the most preferred mediums. And lastly but definitely game changing new attractions like augmented reality are taking digital marketing to the next level, which will open new doors of communication.

Friday 22 September 2017

The Art Of Website Conversation

Is your website communicating what you want it to? Ensure your visitors aren’t getting lost here.

With attention spans getting shorter every passing day, the amount of time available to entice and get hold of people’s attention is diminishing rapidly. There was an age of long blog posts and threads which has been reduced to listicles and 140 character tweets now. Though digital medium serves as a free platform for reaching out to your customers, there’s an equal amount of clutter everywhere which can fail the entire purpose behind having a good website. Having relevant content is an important step but presenting it in an apt way is no less. In the race to grab eyeballs, flashy and quirky graphics may work but if the visitor loses his way out after coming on board, it serves no purpose resulting in a lost business opportunity. Creativity is necessary but not at the cost of business. Layouts that are stylish yet simple, lucid enough to navigate easily to the desired destination should be the priority of every website designer. A website is the digital portrait of a brand therefore it is imperative for it to be in sync with the brand ideologies.

Integrating these values along with focused fundamental points of communication necessary to answer estimated customer query instead of generic layouts works wonders. One of the most popular ways to ensure visitors are guided throughout the visit is through customised info graphics. Instead of bulky paragraphs giving out instructions, simple illustrations, icons doing the same are much preferred. As simple as it may sound, industry jargons are best avoided or at least should be simplified for someone who might not be familiar to the terms. Colour schemes are important, choose such colours which don’t have any conflict with colour blind parameters. Search box sizes should be optimum and a web chat service has become quite common these days which help visitors in real time. This helps to retain anyone who for any reason didn’t find what they were looking for but still might choose to stay on because the brand cares enough to provide guidance on the spot, it’s very unlikely for people to wait for a get back to me mail. In all a holistic approach to having clear communication chalking out the benefits and creating strong possible future business leads lies in effective customer conversation. We at Senseware understand this crucial need and strive to chart out proper communication strategies for all our clients.

Wednesday 26 July 2017

The rising smartphone saga

If 50 years down the line someone predicted about having the entire world in one’s hand, it would have been laughed off as a joke, a dreamy fictional story. But who knew that one day we’d actually be witnessing the exact phenomena and it would become such an integral part of human’s lives. Money, gold and such valuables were feared to get stolen but in today’s times, an equivalent of that is when one taps their pockets and bags to find their phones missing. How did an electronic device seep in so deeply into everyone’s lives? The answers are not very surprising.

From small, pre-set, heavy handsets with binary uses to smartphones with voice integrated controls and customized settings, mobile phones have surely evolved due to the continuous dynamic demands and preferences of customers. It was a phone so the obviously the expectation was set- communication. It was a huge wonder now to not wait at home for a phone call that you might miss if you stepped out instead you could just do the same now wherever you want. If that wasn’t amazing enough, the fact that one could use it as alarms and torches was such a marvel. Old stereos were replaced with compact radios on the go, thanks to mobiles. Music industry saw a revolution in terms of reach, now with everyone being able to access their favorite songs instead of waiting to get lucky, hoping for it to feature on television or radio. The golden era of enjoying mp3s had arrived which was enhanced further with the introduction of Bluetooth. Photo albums went on to become vintage properties with digital albums being exchanged every minute. 

With India having more phones than toilets, it isn’t very stunning to see the rapid growth of the telecom industry. From being just a device to keep in touch with family and friends, mobile phones now stand to be as personal assistants everyone can have at their beck and call. Shopping, photography, travelling, food, games, news and a whole new gamut of every other service in the world was available is now available just at the tap of a finger. With the advent of Youtube, Vimeo, and other video streaming sites, a new livelihood is now seeing exponential growth in the form of online content makers and influencers. Social media is an inseparable part of every individual’s life, shaping their ideas and minds like never before. With hours being spent on phones per week for entertainment as well as work the future just seems to be a world depended on apps for every basic need. The latest development being phones used as remotes for television and air conditioner, screen casting content through gadgets like ChromeCast, a revolution has been witnessed by this generation and one can only wait to see what other wonders does the future hold in this digital realm.

Thursday 29 June 2017

EzyMov proves to be a new ray of hope for disabled travellers

In the past decade, goods and services have gone through monumental changes in order to suit the ever-changing demands of consumers. Gone are the days where one had to run from pillar to post in order to fulfill various needs like posting letters, booking tickets, shopping and more. From simple items like groceries to exclusive, customized shopping, salon experience everything is now available on the doorstep with just the click of the button. Brands have always been a step ahead in anticipating the future possible needs of their consumers and have successfully managed to understand the needs in order to deliver tailor made services to rake in huge profits. But in this race of catering to the general audience, many forget the untapped market and rather fail to realize that unconventional services are very much required for people for whom the regular ones don’t serve any good use. Often the pressure to deliver kills the energy and many brands succumb to this pressure becoming victims of challenges, failing to ensure a personal touch to the needs of customers. To go beyond the norm and think out of the box, to have a personal touch making the brand more than just a regular service is what is demanded by the world today.

Ezymov, India’s first wheelchair taxi service which has managed to overturn this challenge threads on the same path with the aim of providing ultimate care and comfort to the physically challenged people. The general idea regarding people with mobility restrictions is always draped with layers of sympathy and pity but Ezymov’s motto is to change this scenario and instead like to portray themselves as empathisers. Their mission is to provide utmost safe and reliable accessible transport service for people suffering from mobility issues and make them "Travel with Dignity." Instead of cramming them in regular modes of transport, Ezymov’s fleet of customized vehicles are designed to provide comfortable, distress free travel by understanding their needs. With a special sensitization training programme for drivers, they are equipped with etiquettes and techniques which help them ensure a smooth experience for their passengers. Latest hydraulic lifts and the safest 4 point wheelchair restraint system are some of the special services available internationally which have been brought to India by Ezymov

Keeping up with the current times, going digital has become an evitable move for every brand, therefore, the plans to revamp their online presence is in the process. Therefore, with the help of Senseware Digital Agency, the goal of a refreshed digital space is on their cards which will enable them to continue this noble cause with renewed vigor and efficiency.

Saturday 17 June 2017

Royal Garden Resorts & Le Collection hop the digital bandwagon

Gone are the days when one could build their business by mere word of mouth and expect it to flourish leaps and bound. Living in this digital era with the influx of technological evolution and modern equipment it has become imperative to keep oneself updated with latest know-hows. Having understood the sheer importance of having a good hold over the online realm, Royal Garden Resorts is one of the latest brands to have undergone a full-fledged digital makeover. With the advent of travel portals which are changing the hospitality and tourism sectors’ scenario completely, it was decided that digital revamping of the brand was required and through a holistically planned strategy they were able to achieve this goal successfully.

They chose to abide by the 4 M mantra, planned marketing on all digital platforms, efficient management of online information, organized monitoring of business statistics and assured maximization of profits due to which it was possible to accomplish revolutionary transformation in traction and growth of business. This comprised of numerous factors such as apt marketing strategies, e-commerce maintenance & online enquiry, active social media handling & integrated SEO, travel portal sites management, reputation management and creative services like banner, poster, logo designing. Highlighting the social media activation, special online campaigns relevant to the season, captivating storytelling visuals, real time conversations and interactions with the audience with regular informative blog posting were incorporated into the social media plan which brought about massive changes leading to the increase in online visibility of the brand, easier communication access with customers helped in efficient addressing of customer grievances. Along with this their integration with preferred travel portals like Yatra, Trivago, MakeMyTrip, and similar sites promoted business phenomenally resulting in an outstanding ten-fold plus (600%) boost in sales as compared to their last quarter.

Walking on similar lines, Le Collection-a popular brand for pre-owned luxury watches decided to create a space for themselves in the online sector. With customers having started trusting online markets and they becoming comfortable with digital trading, they understood the emphasis of a customer friendly setup in order to ease transactions and that was gained through smart website designing & development powered with e-commerce integration and SEO.

Looking at the rising number of brands implementing digital services there’s no two ways about portraying digitization as the zenith of the future brand-consumer interaction. Royal Garden Resorts and Le Collection chose to go ahead with Senseware Digital Agency to equip themselves with the new phase in the business and this proved to be a good addition to the booming digital revolution in India.