5 Steps to improve your ranking on Google

Have you been pondering on why your website is not getting enough traffic? Why don’t you have any impressions on your website? or Why is it not leading to any conversions? If this is troubling you than it has a simple answer to it that your website is not being shown on google search results on the first page or even within first five pages of Google search result.  

But, all it requires is some efforts to create back links and good relevant content to feed Google. This can be effectively done through SEO (Search Engine Optimization) along with Google Ad words to see instant results leading to some business.

Follow these simple steps to rank your website on first page of Google. Experience the Power of relevant search results through SEO.

Quality of the content

For google what stands of high value is originality and relevance. More accurate the content more the chances of Google to rank you faster and better.  Your website content should consist of those keywords on which you want to rank high when searched on Google or any search engine. Updated your content regularly to get noticed by Google easily.  Include primary keywords in the page title, heading and the URL.

SEO is all about the content and words, so having a better quality content would help in long term acknowledgment and would lead to better results of your efforts.

Selecting Keywords

Keyword selection should be based on the kind of website and its content. It should be properly related to the content present on the website. Selecting a keyword based on its relevance is more necessary than looking for its searches over Google monthly/weekly.

When starting new it is advisable that we select long tailed keywords as per the industry, geography and the target market. This would help you fetch results faster, leading to more lead generation, conversion and website traffic in a specific time. This will make it more specific and and accurate for your company, you will end up getting the most interested client/customers than the irrelevant or experimental inquires.

Use Social Media to its Optimum

Social media platforms are a great way to spread back links among a large number of viewers. Through sharing they will provide you a chance to drive huge traffic to your website, if they find your content relevant and interesting. This will lead your website to rank better with lesser efforts.  Google considers sites with good amount of traffic over those with lesser traffic or higher bounce rates.

So sharing your messages creatively with including links to your website, that viewers can share along will help you create a higher place and position on the search engines.

Optimize Your Pages

Once you have created a quality content and published it, it is important to tell Google about it so that it makes easy for the user to find. So for this you require to create meta titles and descriptions that consist of your primary keywords. It is also important to write short paragraphs for Google search returns that describe your content the best, including the keywords on which you apply SEO.

Creating a Responsive Site/Mobile Friendly

Slowly but steadily everything is moving to smartphones. Phones are taking over the market due to its convenience and feasibility. It becomes helpful for users to view content and link easily in mobile while travelling and working on different things. If your site is not mobile friendly you will probably lose half of your market audience. This will lead to decrease in website traffic thereby affecting on your Google ranking. Effective back links will be created the most through mobile audience, visiting through various social media platforms.

Now, that you know how important is SEO and how does it work, go start boosting your website giving it a leverage to get more visitors.

Contact us if you need any help in this regards or would like to know more. We would be glad to help you.

Top 6 Reasons why your Business needs Blogging

Are you on the crunch of launching your brand? or looking out for best marketing options to reach out to the masses? Take a well aware step when you start to build your brand image, because “A Work Well begun is half done”. Today, blogging has become the most important tool to reach out to customers, identify potential customers, address their grievances and impart them with quality information. This will help build trust in people leaving a lasting impression that would pull them back to be connected to the brand.

There is lot more to blogging then what is just visible. Find out the top most important reasons to have a blog for your business.

1. Blogs attract traffic for your business

Content is the quintessence of digital marketing and blogs are its purest form. Through which we can briefly communicate to the people. The keywords used in the content of the blog can drive traffic to your website, which can lead to effective sales. Search engine optimization give the best results for business which has effective blog content. Websites can be the face of your business but it can’t be updated frequently with changing information. Blogs can be the most viable source to provide updates and changing information.

2. Makes customer engagement effective

Blogs are the best way to give information to your customers. This would help them keep updated and gain knowledge about their concerned product or services in depth. Business can get data on how their customers perceive the brand, this helps to understand their preferences and to identify the potential customers. Writing comments on the blogs engages masses leading to generating quick feedbacks for the brand. Also this helps addressing people’s concern building a strong brand image in the market.

3. Most efficient way of communication

Building up a good product or service is just not enough in this highly competitive market. Talking about it, addressing people’s concern, being a problem solver and building long term customer relation stands foremost for building a brand name. Through this we can reach to right people, who can become one of the most loyal customers of the brand.

4. Blogs increases brand value

Through developing highly relevant content that provides best knowledge will always lend credibility to the business. People will develop trust with consistently performed actions. Due to  which a sense of brand loyalty can be established.

5. Captivates potential sales leads

Once you have captured a good amount of audience and have succeeded in creating engagement it will captivate the readers, which can later get converted to paying customers. Also it will attract huge amount of organizations and influencer, building contacts for the business. Blogs not only act as a source of information but also a lead generation tool for the companies.

6. It leads to new idea

As it engages customers and professionals, it serves the brand’s purpose to know the trends and preference in the market. Understanding about the customer’s perspective can be developed, feedback can be received through discussions. Which will help extracting new ideas for the business and bring innovation in its approach.

Blogs shows a brand a new perspective to think and a wide scope of development. Right steps taken in right direction always bears fruitful results.

Why Social media is a MUST for your business.

Today, the biggest concern of most businessmen is how to maximize the growth of their organization.

Growth of an organization means earning higher profits and achieving higher market share. For any type of business the most superior thing is to use its available resources optimally and reach out for the customers at large. Some entrepreneurs consider social media marketing as a passing fashion while some feel that it’s the new “IN”. Many entrepreneurs are of the opinion that the goodwill of social media marketing is a profitable one whereas on the other hand some entrepreneurs feel that social media marketing is unnecessarily hyped.

The statistics shows, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

Social media marketing is termed Powerful because it is beneficial in many ways:

• It Is Cost Effective: Marketing through traditional methods is very costly as compared to social media marketing. It reduces the marketing costs. Even some paid advertisements on social media platforms are relatively cheaper varying as per the size and nature of business.

• Increases Website Traffic: Nowadays, who doesn’t want to be ahead of his competitors? Due to a noticeable presence on social media, there’s a high possibility to rank ahead of others. Google and other search engines might rank the companies on the basis of their social media presence thinking that most famous brands function through social media. The more social media accounts you handle, the more leads are generated for your website.

• Easy To Receives Feedback & Understands Customer Behavior: Social media marketing enables an entrepreneur to receive valuable feedback about the products/services and launches thus it helps to evaluate & monitor the views held by the audience about the business. It helps gather the statistics about the customer preferences through spontaneous reviews posted on its social media page. This in return assist to improve products/services of the business.

• Effective in Targeting your audience: Through social media marketing, a businessman can focus on the right audience thus gaining far reaching benefits. Targeting the right audience at the right time at the right place generates a higher market share for the company. This also reduces cost and increases the leads as only the ads reach to  concerned people.

• Make your brand captivating and appealing: Traditional way of marketing doesn’t help much to communicate on every concerned topics, to contribute on it and give your say over it. No one will really come to know what your brand really thinks, the values you imbibe, what you stand for and support to, what your brand would never approve for because your brand, your business is also a different identity which has rights to hold various views and values of its own. It would get annoying if that is done through traditional marketing. But digital marketing and social media gives you an edge to put forward your views, show your audience what your brand thinks, show the concern and support to your fans. It helps give your brand its identity easily, which in return associates to different people preference and appeals the audience. It creates a fancy for the brand to which people look up for the ways it has positioned itself. Social Media easily positions your brand allowing timely communications to reach right people with right messages at right time.

To achieve the above benefits, it is vital to comprehend this platform and abide by some specific rules:

Rule 1: Listen: The essence of social media marketing lies in listening to your customers. Participate in discussions with them to understand their needs and conduct accordingly. So, Listen more and Talk less!

Rule 2: Patience: Your business would not achieve success just after launching yourself on social media. It requires continuous efforts and patience to reap the fruits.

Rule 3: Influence: If you publish quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business.

Rule 4: Focus: Posting and publishing the content is not the only thing about social media marketing but developing creative content and maintaining strong relation with customers is also mandatory.

Rule 5: Availability: After launching your content on social media, it’s very important to be available for solving the problems of your devoted customers. On this platform, even your competitors are playing the similar game so it’s important to be updated and participate in conversations with your customers. what will make you stand out in the market of social media is you being responsive to your audience. which rates your after sales services. So, Don’t Disappear

Social media platforms like Twitter, Facebook and other such similar platforms provides an edge to your business and elevates you to the next level thus pushing you more closer to success. Thousands of businessmen are still unaware about the benefits of social media marketing and hence never turn towards this platform. Such businessmen never get the chance to converse with their customers. This clearly puts light on the importance of engaging in conversation with your customers and not just creating your presence aimlessly on social media.

So are you convinced to make the right decision for your business marketing?  If still not! then, Just give it a try to know the potential and power of social media.

The importance of E-commerce and the Infamous Shopping Cart

As we all know, e-commerce has been becoming a booming industry all over the world. There has been a surge in the number of e-commerce websites popping up over the past few years, and with good reason. Internet shopping has not only become more popular, it’s also much safer and more secure than it was years ago.

However E-commerce isn't without its flaws. One of the biggest challenges facing online retailers is attracting more visitors and improving conversion rates. This may seem obvious and of course it is, but the route to achieving this can be more complex than you think. You yourself will know how frustrating it is when you try to buy something online and everything just slows down, things start to buffer, and the entire user experience just starts to fall apart. Frustrated consumers will eventually look to another online retailer who can deliver their desired sales transaction in a quicker and simpler way. To stop this from happening you need to have a well thought off and executed e-commerce strategy.
There is no single key to a successful e-commerce strategy, there are a set of keys that you need to have in order to achieve success. These are SEO strategies, mobile commerce strategies, an appropriate e-commerce platform and user-friendly website functionality. If you can get all of them right then you’re on the right path.
One of the best ways to make the entire e-commerce process straight forward, is by creating a shopping cart software. E-commerce websites these days are built using sophisticated shopping cart software’s that are both easy for potential customers to navigate through and make purchases, but at the same time easy for business owners to update. The SenseCart is the ultimate shopping cart solution developed by our infinitely talented team. So don’t hesitate to call or mail us at your leisure if ever your business is stuck in a rut.

Does a Mobile enabled website matter to your business?

We live in the age of smart phones. If you stop to think you will realize that the age of smart phones is here to stay for a long time. Smart phones are fast becoming the primary method of surfing the web. Majority of internet related work is now done on smart phones. Travelers across the world use their smartphones to book tickets, check emails, review hotels, browse outlets and anything else required on their journey. Travelers can now create an entire itinerary from anywhere in the world.

The ever so hard working men and women in the corporate sector now use smartphones for analytics, tracking emails, spreadsheets and even official presentations are processed without a help of a home computer or laptop. With almost anything and everything available online today, millions of people now shop online using their smartphones. Mobile technology is increasing at a rapid speed.

Today, India has 243 million internet users – more than the United States and second only to China. And they are leapfrogging traditional desk-bound technology. Facebook, the world’s biggest social networking site, says that it has more than 100 million users in India, of which nearly 84 million access the site through mobile phones. This suggests the rise of the mobile internet users. 

This is one of the reasons our team of experts here at Senseware have been constantly preaching to our clients for the past few years now, the importance of having a mobile friendly website. 

Google who haven't made it a habit of sharing information about their algorithms, posted an article expressing the importance of mobile-friendly websites. 

The very first lines of the article stating that: 

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

Top Ten Reasons Why You Need A Digital Strategy

You’re directionless! Without a digital strategy, your company lack clear strategic goals on what you want to achieve online. And even with a goal you need a digital marketing strategy to  evaluate through analytics whether or not you are achieving set goals.

There are 2 key components to your sales success. The key to success depends on differentiating yourself from your competitors. Your digital strategy can help you connect both of these key components to your audience.

When you don’t have a defined digital marketing strategy you can end up with various departments working at cross-purposes as they promote marketing messages that contradict each other.

GAIN HIGHER GOOGLE RANKING
With a well-planned digital marketing campaign in place, you can coordinate all of your online marketing strategies to raise your website’s profile and gain a higher ranking on search results. A great majority of internet users (potential customers) only go through the first page of Google to look for a certain product or service. That is why positioning on the search results is extremely important.

WORKING EFFECTIVELY
When insufficient resources are devoted to both planning and executing your digital marketing ambitions, you are likely to lack specific digital marketing skills which will make it challenging or even problematic to respond to competitive threats effectively.

IMPROVE YOU WEBSITE ANALYTICS
Every company with a website has analytics. But a great number of companies do not have the time or resources to review or act on these analytics. A digital marketing  strategy enables you to continuously improve key aspects of digital marketing like search marketing, user experience, email and social media marketing.One important fact to remember is never live in the past. Keep innovating and try new approaches in order to gain and keep your online audiences.

GETTING PROPER ROI
Potential customers will constantly access several digital marketing channels while researching your services or products. With a well planned  digital strategy, you can incorporate data from all your digital marketing channels to get a clear picture of what each contributes to the sale. This will allow you to identify the most successful strategies so you can invest your resources to get the best Return On Investment.

MAKE BETTER USE OF RESOURCES
Even though some companies may possess ample amount of resources. A large part of those resources are constantly wasted. This occurs when different parts of the marketing organizations purchase different tools or use different agencies for performing similar online marketing tasks. This is usually seen in bigger companies.

QUALITY LEAD GENERATION
Last but not least we come to the lead generation part of your strategy. Many a times companies are satisfied with digital agencies or tools providing them with a substantial amount of leads. But in most cases its always the quality of leads that should always take priority over the quantity of leads.

Follow these key pointers and we are certain that your business will spring back to life. And if you still require any assistance be sure to contact us as your leisure.

21st APRIL: Threat to your websites!

ARE YOU READY FOR THE LAUNCH OF GOOGLE’S MOBILE-FRIENDLY ALGORITHM?

When it comes to search on mobile devices, your users should get the most relevant and timely results. Google have announced that as of 21st April, they will be expanding their use of mobile-friendliness of your website as a ranking signal.

What does this mean?
That your customers will not be able to search you on GOOGLE if your website is not responsive.
Don't lose half your customers when Google changes it's algorithm on 21st April in favour of mobile-friendly sites.

Is YOUR WEBSITE is mobile-friendly, test by clicking on the link : https://www.google.com/webmasters/tools/mobile-friendly/

WHY IS GOOGLE FAVORING MOBILE-FRIENDLY WEBSITE?

Mobile devices now account for over 50% of Internet use. If your website is not mobile friendly, over half the world's Internet users will not be able to find YOUR website as easily after 21st April. And over half the people who do visit your site will still not be able to view it properly either. 

Google is still all about delivering an unbeatable user experience, and mobile usage is only growing:

• 1/3 of organic search is now happening on mobile devices.
• 60% of internet traffic overall is happening on mobile devices.
• 18% of Millennials—who will be taking over the workforce in the next decade—are “mobile only” users, which means they do not own or frequently use desktop computers for internet access.

Mobile-compatible websites have been a best-practice since mobile internet access over-took desktop internet access at the dawn of 2014, but a year later, Google is adapting to—and thus speeding up—the trend.

And it’s not just B2C. As mobile devices get smarter and Millennials move into more corner offices, the B2B marketplace will be routed if caught unprepared. In fact, mobile-friendliness is already a significant B2B marketing issue. Google’s own research found that:

• 14% of C-Suites have completed a business purchase on a mobile device.
• 90% of execs have used their smartphones to research a business purchase.
• 34% of buyers did not complete a purchase because they ran into non-mobile-friendly interfaces. 

Find out from the following blogs which confirms the News :

• Impact on non-responsive e-commerce websites - ( Article for E-Commerce Websites Impact )

• Impact on non-responsive websites - ( Article for E-Commerce Websites Impact )

• HEAR FROM THE GOOGLE ITSELF - (Webmaster Central Blog GOOGLE) 

It’s good to be kept informed, you can ask us any question on senseware.net